Welcome to SNAP

This guide was originally published in October 1984 and subsequently updated periodically. The Specifications for Newsprint Advertising Production (SNAP) are designed to improve reproduction quality in newsprint production and provide guidelines for the exchange of information. SNAP is intended for advertisers, advertising agencies, publishers, pre-press managers, material suppliers, and commercial and newspaper printers. The specifications pertain to proofing and coldset printing by offset lithography on webs of newsprint grade paper (e.g., newspapers, pre-printed advertising inserts, and other printed materials). SNAP is not intended for magazine, catalog, packaging, or direct mail printing, nor is it intended for sheetfed, gravure, or heatset web offset processes. Other specifications have been developed to provide guidance for these processes.

Effective communication among those involved in the reproduction process ensures that the ideas of the designer and art director are printed in an accurate, efficient, and timely manner. SNAP provides guidance for the following professionals:

• Designers
• Merchandisers and trade shop personnel
• Art directors
• Pre-press professionals
• Ad agencies
• Print production experts
• Editors
• Service bureau representatives
• Print buyers
• Electronic Pre-press studios
• Marketers
• Printer and Media Companies
• Color separators
• Material suppliers to cold-set printers